The analysis of a brand – H&M. Part 1

H&M (Hennes & Mauritz) shops are easy to find everywhere. They are best known from low prices and good quality. Also, the brand has been working with many famous designers and celebrities, has participated in a lot of charity and ecologic projects.

The company has been created in Sweden, and first shop appeared on a high street of Västerås in 1947.

Today we can find H&M's clothes in 43 countries all over the world.

H&M world map.    300+ stores    200+ stores    100+ stores    50+ stores    20+ stores    10+ stores    1+ stores    Upcoming stores

Data taken from wikipedia.com

The clothes are produced in a variety of styles and sizes. The collection is usually separated to a few concepts such as L.O.O.G, H&M+, Divided or &Denim in purpose of customizing outfits to the wide range of customers.

The brand of H&M is provided with many different types of clothes. You can be sure that when you are looking for some occasional dress, casual slippers or vintage style accessories you will find that in H&M.

That shop has the literally the biggest multiplicity of products. If someone would choose to dress up only in one place, including pajamas, shoes and underwear, that could be H&M.

When it comes to prices there is also a large diversity. There is possibility to choose cheaper options or if we can avoid that, some more expensive ones. The quality of materials is not always connected with a price. We are not obligated to buy only the pieces that are more pricey to be satisfied with a purchase.

In addition to that, it is also worth saying, that the company offers their customers sales up to 70% (which is not very usual thing in Poland) and some special occasions when we can buy for example 3 pieces in price of two.

As for problems of changing some clothes to other size, returning them to shop or dealing with manufacturing defects I've never experienced any problems. The company is obligated to accept the return or exchange in 28 days after showing the receipt.

There was one situation, when I wanted to buy a shirt but they had only one piece in my size and it had a stain on a collar.

The lady from stuff gave me some sign on a receipt. She told me that I have to wash that shirt and if the stain will remain I can return it without any problems.

I was very positively shocked since it is common in clothing shops to create some problems against the customer.

So, I said quite a lot terrific things about brand. Now I want to go to the tinier part of that analyse.

Does H&M have any weak sides? Of course it has.

When it comes to quality I am not always very satisfied. Surely, I have some pieces which materials are perfect quality. Buy sadly, it happens that I buy a pair of leggings and I end up with a big whole on my knee after two or three workouts.

It also occur, clothes are fading too quickly.

As I said before, the quality of stuff is not connected with the price. That the think, that sometimes confuse me. I can never be sure, if the think that I am currently buying will last for year or a month.

Second disadvantage I can spot every time I try something on is the variety of actual sizes under the name of one.

Sometimes I can fit in 36(8). It happened that I bought trousers in size 42 (16) and they were also perfectly fine.

Medium can be like large and large can be like extra small. You always have to check, if the size is accurate to the actual size of your body. For me, it is annoying and I don't like it. 

Photo is taken from google.com

(That was the first part of my analysis. In the following one I will write about shop itself. How does it look like, is it comfortable to shop in that, how about changing rooms and stuff. I also want to post some pictures of clothes from H&M )